The Wonderful World of Stadium Naming Rights!
When I was a kid, the Astros and Oilers played in the Astrodome, and the Rockets and Aeros played in the Summit. Today, the Oilers are no more, the Aeros are no more, the Astros play in Minute Maid Park, the Rockets play in the Toyota Center, and the Texans play in NRG Stadium.
In between my childhood and now, Houston has been graced by even more names: the Astros went from the Astrodome to the Ballpark at Union Station to Enron Field to MMP. (Those last three being the same location.) The Rockets and Aeros went from the Summit to the Compaq Center to the Toyota center. (Those first two being the same location.) And the Texans began life at Reliant Stadium before NRG Stadium. (Yes, those are also the same location.)
Naming rights are fascinating to me when I consider this: as a child, every stadium I knew was unnamed, an advertisement for sports only, yet today, I see cars, juice, and electricity. And in traveling, I find that there's fewer and fewer unnamed sports complexes. My uncle once took me to see games at both Cowboys Stadium and the Ballpark at Arlington, but those are now gone, and their teams instead play at AT&T Stadium and Globe Life Park in Arlington. Even while in college, I watched as Shea Stadium was replaced by Citi Field. The unnamed building is rapidly becoming a thing of the past.
Given this, I decided to do some simple research to answer some questions. What industries are most prevalent in naming rights? Does that differ by sport? What stadiums/arenas/ballparks still don't have paid naming rights and what are they named for? Etc. Here's what I've found:
- Outside of the MLB, there's very few places that haven't sold naming rights. Fully one-third of MLB ballparks have avoided doing so, but the other three sports combine to produce the same number (ten: two in the NBA, six in the NFL, and three in the NHL).
- Financial institutions hold the most naming rights (twenty-one overall), followed closely by Tech/Communications (fourteen), Insurance (eleven), and Retail/Consumer Goods (eleven).
- There are two Casinos, one in the NBA and one in the NHL, that have naming rights, yet sports gambling is illegal in most of the country.
- There's something called a Scotiabank Saddledome.
- When the Dallas Mavericks played the Miami Heat in the 2011 Finals, American Airlines won. Both teams play at AA-branded arenas.
- Of the twenty venues without naming rights, six are named for a team owner, six are named for the team itself, three for a place, three as a memorial, and two just as a pleasant flourish (The Palace of Auburn Hills and Arrowhead Stadium, where the Kansas City Chiefs play).
- There are some interesting choices in the non-Finance/Retail/Insurance sectors. For example, four NBA stadiums/NHL arenas have airline naming rights, yet there are no airlines in any other sport. Similarly, the MLB has five Food/Beverage ballparks (Coors, Minute Maid, Miller, Busch, Tropicana), whereas the other sports combine for three (NBA: Pepsi, NBA/NHL: Smoothie King; NFL: Heinz).
- And finally, in case you were unsure just how much of a scam for-profit colleges are, in 2006, University of Phoenix (which, it should be noted, has a higher student-loan-default rate than graduation rate) paid $154.5 million for twenty years of naming rights for the Arizona Cardinals' stadium.