Photography, especially while on vacation, is a very strange subject. When visiting a new place, people immediately whip out their cameras or cellphones to capture, permanently, an image of whatever they point at. The lens of the camera becomes a surrogate eye, so that the vacationer "sees" (through the viewfinder) but does not experience. I am somewhat critical of ubiquitous photography, in that I feel there is little value in taking pictures on vacation, partially because a better picture has already been taken, and partially because the camera becomes a distraction.
I am also critical of the correlated desire (or even need) for these pictures to be seen by others. That is, when vacationing, people not only take pictures constantly, but then expect to show them to friends and family upon their return. This feels to me like a form of need for validation ("look how much fun we had!") rather than an actual desire to express the beauty of a place, the excitement of an experience, or whatever else the picture likely failed to capture. Not only does this further emphasize the point that the photographer was distracted, focusing on the image rather than the source of the image, but frankly, most people don't care.
This last point is one of the major reasons photo sharing on social media has been so successful when slideshows of yore were not: it moves the control from the photographer to the audience. That is, those people who do care to see the photos can, while others can move on and ignore them. While this does not solve the first problem (in fact, I believe it exacerbates it), it certainly does a good job of dealing with the second.
However, the permanence inherent in social media means that one's online presence is a constant, rolling résumé or advertisement. ("Look at me! Here's things I've done! Here's places I've been!") This, as I stated above, exacerbates the first problem, and as a result, people who fifty years ago would not have ever touched a camera spend time today taking pictures of everything, including the most mundane.
I took a short vacation to Portland a few weeks ago to visit breweries and check out their beer culture (which is incredible). The last time I went on a beer-related vacation (or "alcoholiday" in 1920s slang), I found myself taking pictures of the occasional beer menu or beer flight and tweeting them out. I did this largely because when friends of mine do similar vacations, I'm always intrigued by what and where they're drinking. These pictures are quick, they don't heavily distract from the experience, and they are interesting to at least some small number of people. So when I went to Portland, I intended to do the same.
However, upon whipping out my phone for the first flight picture, the little ghost in my notification bar informed me that I had a Snapchat waiting for me to view. I opened it up and saw a picture of an impressive few bottles of beer from a friend of mine. In response, rather than tweeting the beer flight, I Snapchatted it, as a reply to that picture and as an addition to "My Story."
Now you may think it hypocritical that I can say I dislike ubiquitous photography and would use Snapchat. And I assure you that's a correct thought. It absolutely is hypocritical. The rise of photo sharing social media applications such as Instagram and Snapchat has massively increased the presence of this problem, and by using Snapchat, I'm encouraging it. Pictures I take are not better than the ones I allude to at the beginning of this post, nor are they free of the attached distractions. Nor are they more interesting. I do not claim that any reason others may take photos would not apply to me. There is an unquestionable attraction to photography, even knowing full well that I will not likely ever revisit these pictures.
There is, therefore, a massive benefit to the ephemerality inherent in Snapchat. Essentially, because vacation photos are not something most people ever look back on after a brief grace period after the vacation, such photos are practically ephemeral, though in practice not at all. With social media currently, such pictures last forever. But with Snapchat, one can match the intentions ('bragging' or quest for validation, updates to friends and family who care, the satisfaction that comes from capturing an image) with this additional desire for true ephemerality of vacation photography.
On my trip to Portland, I snapchatted the entire time. Every picture I would have tweeted I instead pushed to those very few people with whom I am connected on Snapchat. The experience was exactly the same in terms of mechanics/satisfaction of the photography, and better still, the pictures are now gone. I never have to worry about not revisiting pictures I never would look at again, simply because they no longer exist.
Most importantly, Snapchatting my vacation forced a slight remedy to my first problem above; because I knew photos would be fleeting, I was able to take such pictures while still making sure that I focused on enjoying the experiences themselves – after all, the memories of such experiences would last even if the pictures won't.
So I highly recommend that you Snapchat your next vacation. Take the same pictures you would have taken before, but push them out to My Story and then put the phone down, enjoy the vacation, and make memories that are less ephemeral.
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